Stage one of Bournemouth Council’s seafront strategy is well underway, with the construction of the new Pier Approach.
It is one of the first sites to be tackled under Bournemouth Council’s 20 year vision to develop a world-class seafront, with the £4 million development hoping to be completed by spring 2015.
The approach has faced massive changes in the last few years from its unpopular IMAX cinema to an open-air theatre.
Dave Lake, 53, a land train driver on Bournemouth beach, says the construction hadn’t affected business and once finished, he hopes it will look really nice. “Recent passengers have been excited about the development, especially the locals and the older people who come back here every year.”
The aim of the development is to make the seafront more interactive, with water play features and colourful displays using low energy lighting to create a more inviting atmosphere for visitors. Plans include connecting the Bourne Stream that runs through the lower gardens to the sea, demolishing the Waterfront building to re-landscape the area and rejuvenating the surrounding public spaces and amenities for the future.
Bournemouth Council said, “We want to ensure a sustainable future for new generations of residents and visitors to continue to enjoy our award-winning seafront. The seafront is the town’s most important visitor attraction, supporting a local tourist industry with over 11,000 employees, worth £462m a year. It is vital that the town moves forward to safeguard and grow our visitor economy with a competitive world class seafront experience.”